Professional Journey & Certifications

Event & Communication Volunteer — UNICEF (Talent Show Project, 2025–Present)

• What I did: Organised an international talent show, created posters and visuals, coordinated participants, and managed communication.

• What I learned: Strengthened event management, intercultural communication, and leadership skills — valuable for managing brand events and global campaigns.

International Referent — BDE, IAE Aix-Marseille (2025–Present)

• What I did: Integrated international students, organized intercultural events, and built community connections.

• What I learned: Developed stakeholder coordination, inclusivity, and cross-cultural awareness — crucial in brand management for adapting strategies internationally.

Social Media Marketing & Communication Assistant — Freelance Project (Summer 2025)

• What I did: Designed social media content, monitored engagement, tracked KPIs, and analyzed campaign results.

• What I learned: Gained adaptability and expertise in data-driven marketing — skills essential for digital brand communication.

Marketing & Publicity Intern — Agence Digitaliste, Shiraz (Summer 2024)

• What I did: Assisted in creating marketing materials, supported campaigns, and contributed to digital communications.

• What I learned: Learned time management, client adaptation, and teamwork — key abilities for brand managers working with agencies.

Imaginary E-Commerce Project – Cozy Corners

Cozy Corners was the very first project where I explored brand creation and management. The concept was an online store offering cozy clothing, pet apparel, decorations, and lifestyle gadgets — all designed to bring warmth and comfort to everyday life.

Through this project, I gained my first hands-on experience in building a brand identity and creating a customer journey. To make it happen, I used:

• Shopify – to design the website and manage product listings.

• Canva & Adobe Creative Suite – to create visuals, product mockups, and promotional materials.

• ChatGPT & Midjourney – to shape storytelling, branding, and generate creative visuals.

This project gave me a first taste of what it means to combine strategy, design, and creativity to bring a brand to life.

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Interactive Brand Project – La Maison RoRa 

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La Maison RoRa was my first in-depth exploration of brand creation, emotional storytelling, and sustainable design. I imagined a jewelry brand inspired by nature and self-discovery, where each piece carries a symbolic meaning.

At the heart of the brand is an interactive quiz — “Which Flower Am I?” — a playful experience that matches users with their floral personality. Each result connects to jewelry and merchandise crafted with preserved flowers, blending personalization with environmental consciousness.

To shape this unique concept, I worked on:

• Brand Identity Design – Defined tone, values, mission, vision, and aesthetic.

• Interactive Experience – Built wireframes for the quiz interface and designed the customer journey.

• Visual Identity – Created mockups, logo systems, and packaging designs inspired by floral softness and vintage warmth.

• Sustainability Focus – Integrated seed-paper cards, recycled packaging, and donation plans for plant-based NGOs.

To bring the project to life, I used:

• Shopify – Website development and product listings.

• Procreate & Adobe Creative Suite – Visual design, product mockups, and promotional materials.

• ChatGPT & Midjourney – Branding, content creation, and AI-generated visuals.

• Notion – Planning, task coordination, and project organization.

This project helped me experiment with how brands can become rituals of self-expression, and it laid the groundwork for my passion for combining storytelling, creativity, and sustainability in brand management.

Logo Design Portfolio – Small Stories, Bold Shapes

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This project was my exploration of how visual identity can capture the heart of a brand. I developed a collection of logo designs, each rooted in storytelling, symbolism, and strategic aesthetic choices that reflect a brand’s personality and values.

Through this work, I experimented with cultural design, symbolic communication, and typography as tools for brand storytelling. It became an exercise in translating abstract ideas into clear, recognizable identities.

To build this portfolio, I used:

• Adobe Illustrator – For logo design, vector creation, and professional mockups.

• Procreate – For sketching concepts and experimenting with custom typography.

• Notion – For planning, documenting, and organizing the creative process.

This project deepened my curiosity about brand storytelling through visuals, and reinforced my belief that a logo is not just a graphic — it’s a symbol that carries meaning, emotion, and identity.

Interactive Wellness App – Perchy

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Perchy is a wellness app concept that transforms the simple habit of drinking water into a joyful ritual. Designed around a charming digital fish, the app connects hydration with emotional engagement: every glass of water logged helps Perchy grow and thrive, turning self-care into a playful, meaningful experience.

Through this project, I explored emotional UI/UX design, gamification, and app storytelling, discovering how design choices can create daily habits that feel supportive rather than routine.

To shape Perchy, I developed:

• Brand Identity – Soft, playful, and emotionally driven, reflecting values of tenderness and joyful simplicity.

• App Features & Reward System – A gamified habit tracker with coins, collectible fish cards, and customizable tanks.

• UI Design & Storyboarding – Animations, buttons, and interactions that bring the aquarium world to life.

• Visual & Emotional Positioning – Inspired by apps like Plant Nanny, but focused on emotional connection rather than pure productivity.

To bring the project to life, I used:

• Figma – For UI/UX design, storyboarding, and interaction mockups.

• Procreate & Adobe Illustrator – For character design, app elements, and visual identity.

• Notion – To organize brand values, competitive analysis, and reward systems.

• ChatGPT – For product copy and storytelling.

Perchy is more than a hydration reminder — it’s a tiny companion designed to bring warmth, presence, and motivation into the daily lives of busy students, creatives, and multitaskers.

Certifications

• Build a Free Website with WordPress
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• Create a Promotional Video using Canva
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• Create and Design Digital Products using Canva
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• Create a Google Ads Search Campaign
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Google Digital Marketing & E-commerce Specialization

This comprehensive specialization includes seven courses, each with its own certification:

1. Foundations of Digital Marketing and E-commerce
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2. Attract and Engage Customers with Digital Marketing
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3. From Likes to Leads: Interact with Customers Online
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4. Think Outside the Inbox: Email Marketing
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5. Make the Sale: Build, Launch, and Manage E-commerce Stores
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6. Assess for Success: Marketing Analytics and Measurement
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7. Satisfaction Guaranteed: Develop Customer Loyalty Online
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