About me 

Born on July 3rd, 2001, in Shiraz, the fifth-largest city in Iran. Since childhood, I’ve always been curious and eager to explore many interests, making me a bit of a “jack of all trades.”

Over the span of 18 years, I explored various forms of art and music. I switched between piano, singing lessons, and traditional Persian instruments, only to return to piano, which remained a constant favorite. After two years, I became fascinated by the violin, dedicating several years to mastering it. Alongside my musical journey, I explored other forms of art like theater and painting, though none of these pursuits quite felt like they were “my calling.”

It wasn’t until I moved to France and began studying "Arts du spectacle" at the University of Strasbourg that I faced the reality that arts may not be where my true strengths lie. This realization was pivotal, it was then that I understood I needed to focus on what I was truly passionate about and where I could excel. After reflecting on everything I had explored in life, I found my path in Economics and Management, a field that perfectly aligned with my skills and interests.

My parents, who always encouraged me to explore my passions, played a huge role in guiding me toward finding the right path. And I found it! For the first time in my life, I was able to focus on one thing, this field of study felt like the right fit for me.

During my second year of university, I discovered marketing, and from that moment on, I’ve been deeply fascinated by it. Every day, I find it more exciting and rewarding as I continue to explore this profession.   

Throughout my studies in Economics and Management, I explored a wide range of subjects, from macro- and microeconomics to strategic marketing, finance, project and risk management, and econometrics. These disciplines gave me both an analytical foundation and practical tools for marketing.

Micro- and industrial economics deepened my understanding of consumer behavior and market structures, while macroeconomics provided insight into how policies and economic conditions shape spending and business dynamics. Accounting and finance introduced me to financial decision-making and market investments, highlighting the importance of risk management in anticipating uncertainties.

Project management was one of my favorite courses, as it matched my passion for organization and planning — skills I now apply when structuring strategies or coordinating teams. Finally, econometrics has been a valuable asset, enabling me to analyze data, forecast demand, and measure campaign effectiveness, reinforcing my belief that impactful marketing must be both creative and data-driven.

Building on this foundation, I am now pursuing a Master’s in Marketing & Brand Management at IAE Aix-Marseille. This program allows me to expand into advanced topics such as digital marketing, consumer insights, brand identity, CSR and sustainability, and the impact of innovation and AI on marketing. Through case studies and collaborative projects, I have the opportunity to apply these concepts in practice — designing campaigns, developing brand strategies, and integrating creativity with responsibility to meet the challenges of modern marketing.

In my second year of Bachelor studies, I discovered my passion for marketing and began to explore its different branches — from traditional and digital to luxury marketing. Luxury marketing especially resonated with me, as it allowed me to connect my interest in art, fashion, and culture with my academic journey.

During my Métiers de l’Économie course, I chose luxury marketing as my research focus. I successfully inspired three of my classmates to join me, and together we connected with marketing professionals from Ferrari and Porsche. They shared valuable insights into their daily work, career paths, and the challenges of operating in such a competitive sector, making this project a truly eye-opening experience.

To deepen my knowledge, I enrolled in the Google Digital Marketing & E-commerce certification on Coursera, which I completed over five months. This course introduced me to essential tools and practices such as SWOT analysis, SMART goal-setting, marketing funnels, SEO, email marketing, e-commerce management, customer loyalty, and analytics. I learned how to interpret KPIs, analyze impressions, and use data to measure campaign effectiveness — insights that reinforced my belief in data-driven marketing strategies.

Currently, I am pursuing a Master’s in Marketing & Brand Management at IAE Aix-Marseille, where I am expanding my expertise in brand identity, consumer insights, CSR, and digital marketing. I am also discovering how innovation, AI, and machine learning are reshaping the way businesses interact with consumers — from predictive analytics to personalization and trend forecasting. Alongside my studies, I continue to fuel my curiosity with additional courses, such as the Management of Fashion and Luxury program by Bocconi University.

Looking ahead, I am excited to combine these skills in personal projects, such as developing a podcast that analyzes the history of major brands and highlights the key decisions that shaped their success. For me, marketing is about more than strategy — it’s about storytelling, creativity, and the decisions that define a brand’s future.

I am often described as a passionate and proactive individual who brings energy and enthusiasm to everything I do. My excitement is contagious, allowing me to engage others and inspire teamwork. I excel in presentations, where I can simplify complex ideas and make them accessible to diverse audiences.

Collaboration is one of my strongest assets: I thrive in group settings, enjoy coordinating with others, and naturally take initiative to keep projects moving forward. My sense of accountability drives me to honor my commitments and support those around me — whether through academic teamwork, volunteer associations, or student initiatives.

Intellectual curiosity pushes me to explore new knowledge and experiences, while my planning and organizational skills ensure that ideas are turned into concrete results. I also have a strong creative side, which I express through design, brainstorming, and innovative projects. For me, creativity is not only a form of self-expression but also a way to solve problems and help others achieve their goals.

Having experienced different lifestyles and cultures in both Iran and France, I have developed a strong fascination with understanding people from diverse backgrounds. Collaborating with international classmates, including those from China, has further deepened my interest in cross-cultural perspectives and the way cultural values shape consumer behavior. I am especially intrigued by how definitions of luxury vary worldwide — what is considered luxurious in one culture may carry a completely different meaning in another.

My ultimate goal is to build an international career in brand management within the luxury sector. I want to explore how brands can adapt their storytelling, positioning, and identity to resonate with diverse audiences while maintaining their core values. I admire how leading luxury houses create desirability and sustain high value through strong branding, even when their products are not essential in the traditional sense. For me, brand management is about more than just strategy — it is about crafting experiences, building emotional connections, and guiding the long-term vision of a brand in a way that bridges creativity with cultural understanding.